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HARLEY-DAVIDSON: THE REAL SECRET BEHIND YOUR CUSTOMERS' UNWAVERING LOYALTY

ISBN: 9781779749352

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to the Harley-Davidson Phenomenon Harley-Davidson is more than just a motorcycle brand; it is a symbol of rebellion, freedom and unconditional loyalty. Founded in 1903, the company quickly became synonymous...

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Ferrero (Nutella, Kinder, etc.): Somo a family cultura of the company influences its products

ISBN: 9781779749369

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origin of Ferrero and Family Culture The story of Ferrero begins in 1946, when Pietro Ferrero, a small confectioner from Alba, in the Piedmont region of Italy, decided to turn his passion for sweets into a business....

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Disney: The secret to building an emotional empire that conquers generations.

ISBN: 9781779749376

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Foundation of a Dream – Walt Disney and the Birth of a Legend Walt Disney was born on December 5, 1901, in Chicago, Illinois. From an early age, he demonstrated a passion for drawing and telling stories. His childho...

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GOOGLE: HOW THE SECRET INTERNAL CULTURE OF INNOVATION FUELS THE MOST ABICIOUS PROJECTS

ISBN: 9781779749383

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Foundation of Innovation at Google: A Culture that Breathes Creativity Google's internal culture of innovation is one of the most studied and admired in the corporate world. Since its founding, the technology giant ...

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GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S

ISBN: 9781779749390

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The history of Gucci is a fascinating tale of rise, fall and rebirth. Founded in 1921 by Guccio Gucci, the brand began as a small leather goods shop in Florence, Italy, and quickly became synonymous with luxury and sophi...

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COCA-COLA: HOW THE SECRET FORMULA BECAME ONE OF THE BIGGEST CORPORATE MYTHS

ISBN: 9781779749406

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Rise of a Legend In 1886, John Stith Pemberton , an Atlanta pharmacist, created a medicinal elixir that was intended to cure a variety of ailments, including headaches and fatigue. This elixir eventually evolved int...

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Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industry

ISBN: 9781779749413

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Humble Beginnings and Early Growth The story of Domino's Pizza begins in 1960, when two brothers, Tom and James Monaghan , purchased a small pizza shop called " DomiNick's " in Ypsilanti , Michigan. With just over $500 ...

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CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDS

ISBN: 9781779749420

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origins of Cartier: The Birth of a Legend The history of Cartier begins in 1847, when Louis-François Cartier took over the workshop of his master, Adolphe Picard , on Rue Montorgueil in Paris. At that time, jewelry ...

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CHANEL: HOW GABRIELLE CHANEL'S VISION CONTINUES TO INFLUENCE FASHION DECADES LATER

ISBN: 9781779749437

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Gabrielle Chanel's Beginnings and the Rise of an Empire Gabrielle Bonheur Chanel was born on August 19, 1883, in the city of Saumur , France. Chanel's life began far from the sophistication and luxury that she would lat...

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FERRARI: THE SECRET OF EXCLUSIVITY THAT KEEPS THE BRAND AT THE TOP OF LUXURY.

ISBN: 9781779749444

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Birth of a Myth: The Founding of Ferrari Ferrari was born from a passion for speed and precision. Founded by Enzo Ferrari in 1939, initially as Auto Avio Costruzioni, the company was an extension of Enzo's love of m...

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AMAZON: THE PSYCHOLOGY BEHIND JEFF BEZOS' OBSESSION WITH CUSTOMER EXPERIENCE

ISBN: 9781779749451

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Genesis of an Obsession Jeff Bezos, founder of Amazon , didn't start his journey with the intention of creating the world's largest retail company. In 1994, he left a stable job on Wall Street to pursue a vision: cr...

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AIRBUS: HOW SILENT RIVALRY WITH BOEING SHAPED ADVANCEMENTS IN AVIATION

ISBN: 9781779749468

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Beginning of Two Giants The aviation industry has always been marked by innovation, technical challenges and fierce rivalry. Two giants dominate the sector: Airbus and Boeing. While both have played crucial roles in...

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Adidas: How the rivalry with Puma shaped the brand's identity

ISBN: 9781779749475

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Adidas Origins and Historical Context The story of Adidas begins in a small town in Germany called Herzogenaurach , a place that, despite its modest size, played a monumental role in the creation of two of the world's b...

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BMW: HOW GERMAN PRECISION ENGINEERING BECAME AN UNATTAINABLE DIFFERENTIATOR

ISBN: 9781779749482

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The BMW Story - Roots of Innovation and Growth BMW's history begins long before the brand became synonymous with luxury cars and unparalleled performance. Founded in 1916 by Karl Rapp, Bayerische Motoren Werke GmbH, or ...

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APPLE: THE SECRET OF STEVE JOBS' OBSESSION DELOS MÍNIMOS DETAILS AND HOW THIS SHAPE THE BRAND

ISBN: 9781779749499

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Beginning of an Obsession Steve Jobs wasn't just a visionary. He was a perfectionist, obsessed with detail on a scale few business leaders could match. From the earliest days of Apple, Jobs demonstrated an uncommon ...

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NINTENDO: CÓMO LA EMPRESA MANTUVO SU IDENTIDAD ÚNICA A MEDIDA QUE LA INDUSTRIA CAMBIABA RADICALMENTE

ISBN: 9781779748706

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Los orígenes y la identidad corporativa de Nintendo Nintendo es una de las compañías más emblemáticas de la industria de los videojuegos, conocida por su innovación y consistencia a lo largo de las décadas. Si bien much...

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NETFLIX: EL SECRETO DEL ALGORIMO QUE SE ANTICIPA A LAS TENDENCIAS CULTURALES INCLUSO ANTES QUE LOS CONSUMIDORES

ISBN: 9781779748713

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

El corazón de Netflix: cómo el algoritmo se convirtió en el alma de la plataforma Netflix no es solo una plataforma de streaming. Se ha convertido en un gigante global que define tendencias culturales, redefine el consu...

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Nestlé: El secreto detrás de la diversificación que la convirtió en líder mundial en alimentación

ISBN: 9781779748720

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

El origen de Nestlé y los primeros pasos en el mercado alimentario La historia de Nestlé comienza en 1866, cuando el farmacéutico suizo Henri Nestlé desarrolló un producto revolucionario: Farine Lactée, una mezcla de le...

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NIKE: EL SECRETO DE LA INVOLUCRACIÓN DE LA MARCA COM LOS ATLETAS ANTES DE QUE SE CONVIRTAN EM LEYENDAS

ISBN: 9781779748744

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

La fundación de una leyenda: los orígenes de Nike y la visión de Phil Knight Nike no surgió de la noche a la mañana. Su trayectoria comenzó en la década de 1960 con un joven llamado Phil Knight, quien, junto con su ment...

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MERCEDES-BENZ: LA INFLUENCIA DE LOS CÓDIGOS SECRETOS DE LA ARISTOCRACIA EN LA IDENTIDAD DE MARCA

ISBN: 9781779748751

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

La creación de una leyenda: la fundación de Mercedes-Benz y sus primeras influencias La historia de Mercedes-Benz está inextricablemente ligada a la revolución de la movilidad y al lujo asociado a su nombre. Con orígene...

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MCDONALD'S: EL SECRETO CIENTÍFICO DETRÁS EL SABOR ADCTIVO DE LOS PRODUCTOS SEL

ISBN: 9781779748768

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

denas de comida rápida más grandes del mundo, no es solo una marca conocida, sino un fenómeno global. Sus productos se consumen a una escala impresionante y, lo más curioso, tienen el poder de crear una experiencia senso...

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Marvel Studios: Cómo la fórmula oculta tras las películas crea éxitos de taquilla predecibles pero efectivos

ISBN: 9781779748775

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

El origen de Marvel Studios: de los cómics a los éxitos de taquilla Marvel Studios no nació como una potencia cinematográfica. Su historia es un viaje de reinvención, creatividad y estrategias comerciales que transforma...

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LOUIS VUITTON: EL SECRETO DETRÁS DE LA OBSESIÓN POR PROTEGER LA MARCA CONTRA LAS FALSIFICACIONES

ISBN: 9781779748799

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

La historia de Louis Vuitton y el origen del lujo Louis Vuitton es sinónimo de lujo, elegancia y estatus. Fundada en 1854 por Louis Vuitton, la marca comenzó como un pequeño taller en París especializado en la creación ...

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MICROSOFT: EL PAPEL DE LOS ERRORES DE BILL GATES EN LA CONSTRUCCIÓN DEL IMPERIO DE LA INFORMÁTICA

ISBN: 9781779748805

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

La fundación de un imperio: Los inicios de Bill Gates y Microsoft Bill Gates, uno de los nombres más reconocidos en la historia de la tecnología, comenzó su andadura en el mundo de la informática con una visión que, a p...

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JOHNSON & JOHNSON: CÓMO LA COMPAÑIA SOBREVIVIÓ A UNO DE LOS MAYORES ESCÁNDALOS EN LA HISTORIA DE LA INDUSTRIA DEL CONSUMO Y CONVIRTIÓ UNA CRISIS EN UN CASO DE ESTUDIO DE CASO DE GESTIÓN DE LA REPUTACIÓN.

ISBN: 9781779748812

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introducción al caso Johnson & Johnson: El escándalo que sacudió a la industria En 1982, uno de los mayores escándalos de la industria del consumo sacudió la confianza pública y forjó la reputación de una de las empresa...

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