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Pepsi: El secreto de la rivalidad silenciosa que dio forma a la marca
ISBN: 9781779748676
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Los orígenes de Pepsi: Un comienzo humilde y un gran sueño La historia de Pepsi comienza en un pequeño laboratorio farmacéutico a finales del siglo XIX. Al igual que Coca-Cola, Pepsi comenzó como un tónico medicinal. El ...
PayPal: El secreto de Las Disputas Internas entre entre Elon Musk, Peter Thiel y otros fundadores que dan forma al futuro del dinero digital
ISBN: 9781779748690
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
El nacimiento de PayPal: la fusión de visiones innovadoras Introducción A finales de la década de 1990, el mundo asistía a una revolución digital sin precedentes. Internet transformaba la forma en que las personas se com...
Samsung: Cómo la filosofía coreana influyó en la creación de uno de los mayores imperios tecnológicos del mundo
ISBN: 9781779748669
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Las raíces culturales de Samsung y la influencia del confucianismo La historia de Samsung está inextricablemente ligada a la cultura coreana, en particular a la filosofía del confucianismo, que ha moldeado la ética labor...
NIKE: EL SECRETO DE LA INVOLUCRACIÓN DE LA MARCA COM LOS ATLETAS ANTES DE QUE SE CONVIRTAN EM LEYENDAS
ISBN: 9781779748744
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
La fundación de una leyenda: los orígenes de Nike y la visión de Phil Knight Nike no surgió de la noche a la mañana. Su trayectoria comenzó en la década de 1960 con un joven llamado Phil Knight, quien, junto con su ment...
Nestlé: El secreto detrás de la diversificación que la convirtió en líder mundial en alimentación
ISBN: 9781779748720
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
El origen de Nestlé y los primeros pasos en el mercado alimentario La historia de Nestlé comienza en 1866, cuando el farmacéutico suizo Henri Nestlé desarrolló un producto revolucionario: Farine Lactée, una mezcla de le...
NETFLIX: EL SECRETO DEL ALGORIMO QUE SE ANTICIPA A LAS TENDENCIAS CULTURALES INCLUSO ANTES QUE LOS CONSUMIDORES
ISBN: 9781779748713
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
El corazón de Netflix: cómo el algoritmo se convirtió en el alma de la plataforma Netflix no es solo una plataforma de streaming. Se ha convertido en un gigante global que define tendencias culturales, redefine el consu...
NINTENDO: CÓMO LA EMPRESA MANTUVO SU IDENTIDAD ÚNICA A MEDIDA QUE LA INDUSTRIA CAMBIABA RADICALMENTE
ISBN: 9781779748706
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Los orígenes y la identidad corporativa de Nintendo Nintendo es una de las compañías más emblemáticas de la industria de los videojuegos, conocida por su innovación y consistencia a lo largo de las décadas. Si bien much...
APPLE: THE SECRET OF STEVE JOBS' OBSESSION DELOS MÍNIMOS DETAILS AND HOW THIS SHAPE THE BRAND
ISBN: 9781779749499
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Beginning of an Obsession Steve Jobs wasn't just a visionary. He was a perfectionist, obsessed with detail on a scale few business leaders could match. From the earliest days of Apple, Jobs demonstrated an uncommon ...
BMW: HOW GERMAN PRECISION ENGINEERING BECAME AN UNATTAINABLE DIFFERENTIATOR
ISBN: 9781779749482
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The BMW Story - Roots of Innovation and Growth BMW's history begins long before the brand became synonymous with luxury cars and unparalleled performance. Founded in 1916 by Karl Rapp, Bayerische Motoren Werke GmbH, or ...
Adidas: How the rivalry with Puma shaped the brand's identity
ISBN: 9781779749475
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Adidas Origins and Historical Context The story of Adidas begins in a small town in Germany called Herzogenaurach , a place that, despite its modest size, played a monumental role in the creation of two of the world's b...
AIRBUS: HOW SILENT RIVALRY WITH BOEING SHAPED ADVANCEMENTS IN AVIATION
ISBN: 9781779749468
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Beginning of Two Giants The aviation industry has always been marked by innovation, technical challenges and fierce rivalry. Two giants dominate the sector: Airbus and Boeing. While both have played crucial roles in...
AMAZON: THE PSYCHOLOGY BEHIND JEFF BEZOS' OBSESSION WITH CUSTOMER EXPERIENCE
ISBN: 9781779749451
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Genesis of an Obsession Jeff Bezos, founder of Amazon , didn't start his journey with the intention of creating the world's largest retail company. In 1994, he left a stable job on Wall Street to pursue a vision: cr...
FERRARI: THE SECRET OF EXCLUSIVITY THAT KEEPS THE BRAND AT THE TOP OF LUXURY.
ISBN: 9781779749444
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Birth of a Myth: The Founding of Ferrari Ferrari was born from a passion for speed and precision. Founded by Enzo Ferrari in 1939, initially as Auto Avio Costruzioni, the company was an extension of Enzo's love of m...
CHANEL: HOW GABRIELLE CHANEL'S VISION CONTINUES TO INFLUENCE FASHION DECADES LATER
ISBN: 9781779749437
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Gabrielle Chanel's Beginnings and the Rise of an Empire Gabrielle Bonheur Chanel was born on August 19, 1883, in the city of Saumur , France. Chanel's life began far from the sophistication and luxury that she would lat...
CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDS
ISBN: 9781779749420
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Origins of Cartier: The Birth of a Legend The history of Cartier begins in 1847, when Louis-François Cartier took over the workshop of his master, Adolphe Picard , on Rue Montorgueil in Paris. At that time, jewelry ...
Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industry
ISBN: 9781779749413
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Humble Beginnings and Early Growth The story of Domino's Pizza begins in 1960, when two brothers, Tom and James Monaghan , purchased a small pizza shop called " DomiNick's " in Ypsilanti , Michigan. With just over $500 ...
COCA-COLA: HOW THE SECRET FORMULA BECAME ONE OF THE BIGGEST CORPORATE MYTHS
ISBN: 9781779749406
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Rise of a Legend In 1886, John Stith Pemberton , an Atlanta pharmacist, created a medicinal elixir that was intended to cure a variety of ailments, including headaches and fatigue. This elixir eventually evolved int...
GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S
ISBN: 9781779749390
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The history of Gucci is a fascinating tale of rise, fall and rebirth. Founded in 1921 by Guccio Gucci, the brand began as a small leather goods shop in Florence, Italy, and quickly became synonymous with luxury and sophi...
GOOGLE: HOW THE SECRET INTERNAL CULTURE OF INNOVATION FUELS THE MOST ABICIOUS PROJECTS
ISBN: 9781779749383
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Foundation of Innovation at Google: A Culture that Breathes Creativity Google's internal culture of innovation is one of the most studied and admired in the corporate world. Since its founding, the technology giant ...
Disney: The secret to building an emotional empire that conquers generations.
ISBN: 9781779749376
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Foundation of a Dream – Walt Disney and the Birth of a Legend Walt Disney was born on December 5, 1901, in Chicago, Illinois. From an early age, he demonstrated a passion for drawing and telling stories. His childho...
Ferrero (Nutella, Kinder, etc.): Somo a family cultura of the company influences its products
ISBN: 9781779749369
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Origin of Ferrero and Family Culture The story of Ferrero begins in 1946, when Pietro Ferrero, a small confectioner from Alba, in the Piedmont region of Italy, decided to turn his passion for sweets into a business....
HARLEY-DAVIDSON: THE REAL SECRET BEHIND YOUR CUSTOMERS' UNWAVERING LOYALTY
ISBN: 9781779749352
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Introduction to the Harley-Davidson Phenomenon Harley-Davidson is more than just a motorcycle brand; it is a symbol of rebellion, freedom and unconditional loyalty. Founded in 1903, the company quickly became synonymous...
MICROSOFT – THE ROLE OF BILL GATES' MISTAKES IN BUILDING THE COMPUTING EMPIRE
ISBN: 9781779749345
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Founding of an Empire: The Beginnings of Bill Gates and Microsoft Bill Gates, one of the most recognized names in the history of technology, began his journey into the world of computing with a vision that seemed, a...
INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHING
ISBN: 9781779749338
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Origins of Intel and the Rise of a Giant Intel's story begins in 1968, when two visionaries, Robert Noyce and Gordon Moore, left Fairchild Semiconductor to found their own company. Both were already prominent figure...
LOUIS VUITTON: THE SECRET BEHIND THE OBSESSION WITH PROTECTING THE BRAND AGAINST COUNTERFEITS
ISBN: 9781779749321
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The History of Louis Vuitton and the Origin of Luxury Louis Vuitton is synonymous with luxury, elegance and status. Founded in 1854 by Louis Vuitton, the brand began as a small workshop in Paris specializing in creating...